Islamabad – 23rd April, 2016: Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a
glamorous unveiling ceremony. With a refreshed logo and a bold new identity, Jazz is set to become Mobilink’s umbrella
brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink.
Launched with the tagline ‘Duniya ko Bataa Do’ (‘Let the world know’) as its powerful slogan, Jazz is all set to continue
Mobilink’s leadership in the telecommunications arena. By spearheading a digital revolution in the country through the
introduction of innovative services & products, Jazz’s goal is to digitally empower every citizen of Pakistan.
“This is the beginning of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of
Pakistan’s most powerful brands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the
future. Spearheading a digital revolution in the country through our innovative product & service offerings, we have
made the decision to make Jazz the face of the company’s digital journey,” said Aamir Ibrahim, CCO & Deputy CEO –
Mobilink at the unveiling ceremony.
“By clubbing all our existing and upcoming innovative product & service offerings under a brand loved by many, we are
looking to give our subscribers a sense of belonging for the new horizons we are journeying towards,” added Shahbaz
Maqsood Khan, Director Marketing – Mobilink.
Shahbaz further added, “‘Duniya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering
multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is now all set to
offer our subscribers freedom of choice, digital empowerment and the power to do more with less; ultimately reshaping
Asif Aziz, CMO – Mobilink, while talking to the media, explained the thinking behind the reintroduction of Jazz having to
do with creating a shift in perceptions, “We want to empower our subscribers to go on to conquer their dreams by
changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. With
this new bold image, Mobilink is going to redefine, for subscribers, its excellence in quality of service, and innovation so
they go on to achieve more than ever before.”
The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced
quality and usability. The re-launch of Jazz heralds a new era in Mobilink’s digital journey with a promise of empowering
its customers to meet the challenges of tomorrow.